Don't Over Extend Your Social Media Marketing & Use Your Fans Collective Wisdom.
Web 2.0 (Wikipedia) is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users.
Web 2.0 is here and there’s talk on the “internets” that Web 3.0 (Wikipedia) is on its way. What that means is Web 2.0 is maturing there’s plenty of solid websites that offer you and your fans the ability to interact easily and inexpensively. The problem is there is more to do than time in a day. The same is for your fans, the bombarded with invites from friends all over the net.
As an independent artist you need to make the most of what time and money you have. Your fan base is the best source of information. Ask them what websites they use on a regular basis. The results give you two positives, one it allows your fans to have input which creates a stronger bond and two you get the information on where to be online, besides your own website. A good polling survey website is PollDaddy.com. Key things to keep in mind:
Social Media Saturation
Your fans are getting invites from all angles to join social networks. Some will join and use them, some will join and never come back and some will just delete the email. You ask where your fans spending their time online, better to join their networks and go where they are. I would avoid expanding to new social websites unless you think it’s something use and thank you for suggesting it.
Top Social Sites
There are a few websites where your fans are that a no brainers. These’s websites are the pioneers of social media and its pretty much a guarantee you have fans there. They are the following:
All the sites listed above have some sort of social features available.
You can add Twitter.com to that list due to its ease of use and integration with other sites like Facebook. Twitter, is a micro-blogging website; more information on Twitter visit their website or check Wikipedia.
Engage
Once you’ve selected and set up profiles online you want to stay active. Nothing is worse than when an artist that is all over the web doesn’t response or makes updates to any of their profiles. Why would you add them to your social group? I’m guilty of that with the Nashville Feed profile on MySpace.
In conclusion, a key thing to remember is you and your fans time is limited so use it wisely. Also stay active, don’t join every website or expand beyond what you can maintain. Now take our poll!
